Nieuwe Vroenten: A Taste for Change

IABR, Lola Landscapes and the Embassy of Food (EoF) are organizing a design session about the innovative power of plant-based food. Let's think together beyond the traditional boundaries of our food: What’s the potential of plant based food for our future spatial planning?  

Imagine: if we were to use only half of the current agricultural area for protein production, there would be room for housing, nature, recreation and innovative forms of agriculture, such as food forests. What does this mean for the relationship between farmer, citizen and agriculture if we can shape this differently?  

Today we are discussing the Nieuwe Vroenten project, a development project by Jaap Korteweg that combines nature-inclusive agriculture, sustainable energy and a circular economy in an attractive, inclusive living-working landscape of 1000 hectares. It promotes cooperative food production, sustainable living and contributes to the energy transition and sustainable entrepreneurship. This is not just a concept; it is a concrete plan in development, supported by the local community and aimed at local prosperity.  

But how do you involve the local community in a cooperative? Which roles are crucial to realize this vision? How do we inspire people to look beyond the frame of plant-based eating to the possibilities it offers? The outcome of this session will serve as a blueprint for future projects of De Nieuwe Vroente in the Netherlands. 

The spoken language is Dutch.

Please note that a ticket for the event does not give access to the exhibition. Tickets for the Nature of Hope exhibition can be purchased via this link.

Nieuwe vroenten. Image: Lola Landscape Architects