IABR-2018-

2
Jun
-
8
Jul
2018
00:00 - 23:59
2018
00:00 - 23:59

Smog Free Project

Schoonheid as an Activator for Urban Change

Studio Roosegaarde
Smog Free Project is a series of urban innovations led by Daan Roosegaarde to reduce pollution and to bring an inspirational experience of a clean future.
Smog Free Tower, Smog Free Ring and Smog Free Bicycle provide local solutions for clean air in public spaces. Along with governments, students and the clean-tech industry, people can work together to make a whole city smog free.

Smog Free Tower, Tianjin


The Smog Free Tower recently opened in China and Poland and before it continues its journey across the globe, it is back in Rotterdam for the IABR, to spark imagination and activate change: "Schoonheid” (a Dutch word meaning both beauty and cleanliness) as a strategy to address the missing link.

Smog Free Tower

picture: George Brugmans

During the IABR, from June 1 until July 8, the Smog Free Tower is open to all visitors all day and night at Studio Roosegaarde, Vierhavensstraat 52 - 54, Rotterdam.
On June 15, Studio Roosegaarde's Dream Factory will open its doors to the public, for more information click here


Smog Free Tower is developed by Daan Roosegaarde in collaboration with the engineers and designers of Studio Roosegaarde, ENS technology and advisor Ursem.


watch the video here